PERSONALIZED URLs (PURLs)
Track Campaign Effectiveness and increase response by enhancing your Secured point Direct Mail Campaign with Personalized URLs (PURL). Secured Point enables cross-media marketing by serving up a personalized landing page to recipients of your Direct Mail Campaigns. PURLs allow you to combine the power of direct mail with the benefits of the interactive channel. Leverage response data to follow-up and continue customer dialogue with relevant communications.
Secured Point captures total Campaign Spending, including print, PURLs, email, data, and postage. Expanded reporting elements to allow a user to view order summaries of all users in divisions below them. Users or Administrators can drill-up or down through various levels in the Customer Reporting interface to get a clear picture of cost by local, regional, district, or national levels.